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Featured Post
Webinar: Last Click Measurement Is Dead
Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with guest speaker, Forrester Senior Analyst, Emily Riley, for the webinar …
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Featured Post
Interactive Attribution “Leaders” Named
Independent Research Firm Names ClearSaleing A “Leader” in Attribution Management
Independent technology research firm Forrester Research, Inc. selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management …
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Featured Post
ClearSaleing Leaps Ahead in Attribution
Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, talks to WebProNews at the Search Engine Strategies Conference in San Jose. Goldberg explains ClearSaleing’s Purchase Path technology and industry leading advancements …
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Featured Post
ClearSaleing and Vetra Analytics Publish t...
ClearSaleing and Vetra Analytics Publish the First Internet Retail Version of the American Attribution Index at the Shop.Org 2009 Annual Summit
Internet Retail AAI Measures the Relative …
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The American Attribution Index
The AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.
There are 3 important subsets of the AAI: Aggregate Indices, Vertical Industry Indices, Company-Specific Indices. The Indices were calculated from over 1.3 million actual Purchase Paths, representing a range of advertisers from several vertical industries.
The data set included over half a million Purchase Paths that resulted in a purchase and over 800,000 abandoned Paths.
More about the American Attribution Index
Which Attribution Solution Is The Right Fit For You?
Join the Attribution Management Forum! The next webinar in this groundbreaking industry series takes place Wednesday March 10th, 2010.
Register Now »Independent technology research firm Forrester Research, Inc.
selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
ClearSaleing Takes "Top Honors"
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories. The company also received a perfect 5.0 score on the strength of its management team.
Download the Report »
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